We recognize that doing well while doing good helps the community and provides tangible benefits for the Timberland® brand as more consumers look for brands that share their values. To affirm our vision of Timberland as a values brand, we have complemented our traditional marketing efforts with marketing initiatives that enable consumers to experience the Timberland® brand values story first hand, such as the Community Builders Tour and our partnership with SkillsUSA-VICA -events that showcase innovative new Timberland® products, amplify Timberland's brand message at the grassroots level and transform the communities where these events take place through powerful days of service.

Throughout 2004, we continued to demonstrate Timberland's commitment to community. Through our Path of Service™ program, our employees served more than 55,000 hours globally and engaged 8,375 consumers and partners in 27 countries through powerful days of service that included Earth Day, our 7th annual global Serv-a-palooza.

Our efforts continue to serve as a model for how companies can successfully engage consumers and communities while delivering strong results for shareholders. They also support our goal of becoming a global employer of choice. In recognition of our efforts, we were named in 2004 one of Fortune magazine's "Top 100 Companies to Work For" for the 8th consecutive year - one of only 22 companies that have been recognized on Fortune's list since its inception. We were also recognized as one of Working Mothers magazine's "Best Companies to Work For" in 2004. Both awards provide further evidence that companies can do well and do good simultaneously.

In the year ahead, as we celebrate the 15th year of our partnership with City Year and the launch of City Year South Africa in Johannesburg, we have renewed passion and commitment to the global ethic of service. We dedicate ourselves to increasing our impact in communities through sustainable practices, greater civic engagement of stakeholders, and innovative service models that focus on critical needs defined by the community. We continue to focus on capacity building - leveraging our experience and knowledge of service and community engagement to develop the skills of our employees, expand employee volunteerism across industry and values aligned partners, and strengthen the operations of our nonprofit partners to increase their impact on communities and families.




Our belief in service gains momentum, inspiration and direction from our strategic partners. By collaborating with community organizations, we're able to multiply the effect of our efforts and focus on projects with long-term impact. From building playgrounds in the Bronx to mentoring autistic children in Holland, our strategic partners help us coordinate projects and identify opportunities to serve. They inspire us to do good and encourage us to do more.

City Year
City Year is a national service organization that unites over 1,000 17- to 24-year olds for a challenging year of full-time service, leadership and civic engagement in 15 sites across the United States and in South Africa. Founded in 1988, City Year is guided by the beliefs and inspiration of Dr. Martin Luther King, Robert F. Kennedy and the rich cultures and tradition of communities around the world. Through service and the leadership of a diverse corps of young people, City Year seeks to break down social barriers, enliven democracy and transform communities with sustainable measurable impact.


Share Our Strength
Timberland's commitment to justice and children is realized through our relationship with Share Our Strength, one of the nation's leading anti-hunger, anti-poverty organizations. Through creative partnerships with chefs, restaurateurs, writers and corporations, Share Our Strength brings together a diverse network to end hunger and poverty. Book sales, bake sales, taste events and co-branded products engage consumers in Share Our Strength's mission as partners in the fight against hunger.

Timberland and Share Our Strength have been partners since 1996. Together, we've developed creative programs - such as the Timberland® Crib Bootie line - to donate a portion of proceeds to SOS and highlight the issue of childhood hunger. In 2001, SOS founder Bill Shore joined Timberland's Board of Directors. In 2003, Timberland CEO Jeff Swartz joined SOS Board of Directors.


SkillsUSA-VICA
SkillsUSA-VICA is an organization of more than 250,000 secondary and post-secondary students who have chosen a skilled occupational career path. By fostering citizenship, employability and occupational skills, SkillsUSA-VICA helps its members become world-class workers and responsible American citizens.

Timberland PRO® series, our products devoted to work boots and apparel for working professionals, and SkillsUSA-VICA share many common values. The strongest is the ethic of community service. Since 2002, SkillsUSA-VICA students and advisors have worked with Timberland PRO® series staff to implement service events in local communities throughout the United States - and the program continues to grow. Each year the service efforts reach their peak in Kansas City, Missouri where hundreds of students, advisors, partners, and Timberland PRO® series staff and retailers conduct service around the Kansas City community.


Harlem Children's Zone
The Harlem Children's Zone unites residents to improve the lives of children and to rebuild the fabric of Harlem's community. Led by CEO and President, Geoffrey Canada, one of the nation's leading social entrepreneurs, HCZ has fifteen signature programs including: Community Pride, the Family Support Center, Baby College, the Parents Help Center and the Peacemakers, which trains young people to help make their neighborhoods safe places for children and families.

One volunteer commented, "I brought my whole family here to Harlem not knowing what to expect. It was my first time, after many years of living in New York City that I traveled above 96th Street. From the moment we arrived, I could feel the energy and the passion of the people all around me. I truly believe this was one of the most meaningful days of my life."

The principal of PS 194 said, "Without Timberland and the HCZ, we never could have made this happen. I am sure when the children come in on Monday, their smiles will be ear to ear and that will say it all."

Timberland CEO Jeff Swartz serves on the Board of Directors. Over the last six years, Timberland has partnered with the Harlem Children's Zone on a number of projects, including transformation of the Hans Christian Andersen and the John Russwurm schools.