THE OBJECTIVE
To create a brand for North Country Smokehouse that positions the company as delivering an exceptional product with the highest standards of quality and to deliver that brand to the targeted audiences.

THE STRATEGY
Develop and produce a consumer catalogue, that is mailed to their existing database and highly targeted lists. Support the consumer effort with direct mail campaigns to targeted distributors; with the overall objective of promoting the North Country Smokehouse brand and driving both audiences to the North Country e-commerced web-site. Point-of-sale materials and press coverage further supports the marketing program.

THE RESULTS
North Country Smokehouse has grown on average 30-40% annually. Wholesale distributors, the most profitable sector for North Country, now make up about 98% of their business. Internet revenue continues to grow and now accounts for over 10% of North Country’s income.