THE OBJECTIVES
Bresette + Company was selected to develop a national Public Relations Program for Mindsprinting who had secured private funding to launch an on-line education tutorial program for grades K-12. The program was launched in November 2005 to gain national awareness and increase sales and revenue.

THE STRATEGY (RADIO)
The following PSA (Public Service Announcement) was developed, recorded and distributed to 6500 radio stations:

THE RESULTS (RADIO 12 MONTH PROGRAM)

• PSA distributed to 6500 radio stations.
• 248 placements through April 2006.
• Radio stations have an audience of 21,415,422 listeners.
• Interest garnered in 36 states.
• Approximately 44% of placements are from the top 50 markets.
• Value of Spot Rates for this Release is $135,987.

THE STRATEGY (NEWS PAPERS)
TThe following article was developed, written and distributed to the 8500 weekly and the 1500 daily newspapers in the country:

THE RESULTS (NEWSPAPERS 12 MONTH PROGRAM)
TThe following article was developed, written and distributed to the 8500 weekly and the 1500 daily newspapers in the country:

• Article distributed to 8500 weekly and 1500 daily newspapers.
• 184 placements as of April 4, 2006.
• Newspapers have a readership of 12,832,368.
• Placement in newspapers with readership over 100,000 are in the following markets:
• New York, NY
• Miami, FL
• Nashville, TN
• Houston, TX
• Chattanooga, TN
• Milwaukee, WI
• Rochester, NY
• Los Angeles, CA
• San Diego, CA
• Approximately 57% of placements are from the top 50 markets.
• Value of buying this space is $50,720.38.

THE RESULTS

• TOTAL 12 MONTH INVESTMENT IS $24,000.
• TOTAL RETURN ON INVESTMENT (ROI) was $186,707.38 OR $7.78 to every $1 dollar spent.