OVERVIEW
A Dallas, Texas based pharmaceutical company wanted to capitalize on a huge market opportunity. To do so they needed to launch a subsidiary they called Bioceutica in a 3 week timeframe to their national salesforce.

THE STRATEGY
Bresette had 3 weeks to brand the company called “Bioceutica,” developing its logo, tagline, positioning, and all messaging materials. Furthermore, a complete database driven website was needed, flash presentation materials to be delivered the day of the launch on webx, and a comprehensive sales kit including a dynamic 12 page brochure.

THE RESULTS
Bresette completed everything meeting the aggressive deadlines with work that has already won 7 national creative awards. Bioceutica is rapidly expanding to a direct to consumer model and within 3 years, revenues should reach $250 million. Bresette has been retained to develop and execute a seven figure Strategic Marketing plan which launches October 2007. It includes a national Public Relations Program.