THE OBJECTIVE
Having gone through a rigorous selection process against 400 other
agencies we were chosen as one of the nine final preferred design vendors
for American Express. One of our first opportunities was putting together
proposals and presentations for American Express Corporate Travel Services.
THE STRATEGY
Aimed at executives of Fortune 500 corporations which all are global in
scope we customized each proposal and presentation. For each project we
researched the solicited corporation’s image, tag line, recent ad campaigns,
etc. to develop a unique product directly related to the company, its industry
and its services. Finally, unique proposal packaging was created to differentiate
the American Express brand in a creative and professional manner.
THE RESULTS
All proposals and presentations were well received and helped in closing a variety
of major accounts which due to confidentiality we cannot divulge the names.