Executive Vice President

At Bresette + Company, Bill leads all business development marketing, public affairs and public relations efforts for the company’s New York State division. Additionally, he plays a key role in the firm’s regional and national business development efforts and provides senior marketing, communications and government relations counsel and support to Bresette’s diverse client base.

For more than 20 years, Bill has held senior-level positions in the marketing and public affairs arena. Prior to joining the Bresette team, Bill was co-founder and managing partner of NextRidge Strategies, an integrated marketing and public affairs firm in Albany, NY. At Union College, a private, highly ranked liberal arts and engineering institution in Schenectady, NY, he served as member of the president’s staff to oversee all facets of the College’s communications activities including media relations, web-based communications, and integrated marketing. Under his leadership, Union secured significant media placements in major national outlets including The New York Times, Wall Street Journal, Chronicle of Higher Education, The Washington Post and Associated Press, among others.

Additionally, Bill directed all government and corporate relations efforts at Union, serving as the institutional contact with local, state and federal government entities and the industry sector. His primary focus in these arenas involved integrating the College’s engineering and science programs with the region’s quickly developing technology sector.

Bill’s experience also includes serving as manager of global communications and public affairs for GE Energy in Houston, TX. Earlier in his career, he managed accounts with Sawchuk, Brown Associates, an Albany-based communications and public affairs firm. In this role, he managed a range of clients in the education, government, healthcare, and arts environment.

As an active member in the professional and human services community in the Upstate, New York region, Bill contributes his time and expertise to a range of museums, educational and healthcare institutions and leading regional and statewide business associations.